16 Apr

With everyone using the internet, it will surely be easier to launch an eCommerce business. Business-minded people use online as their advantage to promote their company products. This way, it will help increase their sales and brand recognition. Although the pandemic has affected everyone, it is, however, the best time to use online marketing as an opportunity to grow your eCommerce business. 

Since everyone is staying at home, people will probably use social media and other online platforms as their pastime. Why not use it for your eCommerce business advantage? Well, the first thing you can do is to avail eCommerce web design services to make an engaging and enticing web site for your visitor. As they say, there is always a bright side to any situation. So, make the most out of this pandemic and allow your business to flourish! 

Why is Web Design Important for a Business?

 An eCommerce website development is an essential step before starting an online business. It will make your online presence stronger and more reliable so that you can gain more customers. Indeed, high-quality products will make your business stay in the industry. However, improving brand recognition is a different story. Here’s how an eCommerce website design company can help your business: 

  • Sets First Impressions
  • Utilise Search Engine Optimisation (SEO)
  • Builds Trust and Reliability
  • Promotes Consistency
  • Enhances Usability

To experience all of these, you need to know the right element of a website for an eCommerce business. Luckily, you can hire the best website design company in Singapore to help you achieve an effective website. Read in the next section what elements you should put on your website. 

Web Designing Tips for eCommerce Business 

  1. Make a Good Domain Name

Your website address is an entryway to your site. That’s why it is essential to make a good impression so that visitors will remember your website. There are some tips you need to follow when making a domain name:

  • Easy to spell
  • A shorter name means easier to remember
  • Use common domain extension(.com.,org,.edu, etc.)
  • Avoid hyphen or numbers
  • Make it catchy
  • Make SEO-friendly URL

Better yet, you can partner with the best website design company in Singapore to help you come up with an effective website domain name. Remember, it will set the first impression of your business, so make it professional and reliable. 

  1. Easy to Navigate 

Your visitors will want to access information on your website easily. Hence, apply an eCommerce website development that will promote easy navigation. To do this, keep a simple design that will show your contact information, services, ‘about us’ section and testimonials. Make it as clear as possible so visitors will be engaged on your website.

Since most visitors’ attention spans are short, make sure they will be directed easily to the information they want. Apart from showing broad headings, you should not put unnecessary advertisements or gimmicks that will displease your visitors.

  1. Responsive Design 

In this modern world, there are many mobile devices available in the market. Therefore, use responsive design so that your website will adjust to different types of devices, such as tablets, smartphones and desktops. If you want to have a responsive website, you must work with an eCommerce website development in Singapore to establish an effective website. 

With responsive design, your website will adjust its width and height to the user’s mobile device. This way, it will give them a positive experience and thus gain more customers. 

  1. Add Visual Elements 

Another thing you should consider is to add some visual elements. You can put some photos or videos to engage more of your visitors. However, avoid crowding your website with photos and videos because it will look crowded. Better yet, avail eCommerce SEO and web design services so you’ll get the right way of putting visual elements. 

Also, if you want a successful website, you have to balance the ratio between images and videos. Plus, it has to be high-quality content. But, don’t worry, you can still get eCommerce web design services even if you are considered a Small and Medium-sized Enterprises (SMEs). There are design companies that offer website funding grants to support the growth of your business. 

  1. Add Call to Action (CTA)

After integrating other design elements, you must put CTA buttons. It will give a sense of urgency for your visitors to proceed to the next step. You must include some CTA like these to encourage visitors to buy from your business. 

  • Buy Now!
  • Contact Us 
  • Click the Order Now button
  • Call Us Now

A Dependable eCommerce Website Development

Creating a website for your online business must be fun and stress-free. So, partner with eFusion, the best website design company in Singapore that will help you formulate strategic web designing. Visit their website and let them help you create an engaging website!

Resource:
https://visual.ly/community/Infographics/technology/5-web-designing-tips-ecommerce-business

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